This is an ad I submitted to Nutella after coming up with the concept that you could put Nutella on literally anything and it would taste good. It was a little more tongue and cheek than their usual advertisements but I think that is what makes it work so well.

One concept was to really sell the idea and make the background a picture of garbage, or something gross. The problem arose that If someone was to look at it quickly,  they may get the wrong idea. I thought the white worked much better and made the concept the focal point rather than the design.